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I am a highly experienced Project Manager with a proven track record in planning, managing and executing large-scale corporate events across North America, Europe, the Middle East and Asia-Pacific. Alongside project delivery, I support business development by building strategic client and industry relationships that generate new opportunities and strengthen long-term partnerships.

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I specialise in event operations, ensuring seamless event execution by overseeing logistics, vendor negotiations and on-site coordination. From managing timelines to ensuring smooth communication between technical, production and hospitality teams, I thrive in high-pressure environments where attention to detail and adaptability are essential. This makes me a great asset across multiple sectors, not only in event management.

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My expertise includes vendor management, guest experience and real-time problem-solving, ensuring that events run on schedule and exceed expectations. I work closely with stakeholders, sponsors and operational teams to maintain high-quality event standards while adhering to budgets and timelines.

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I bring more than just operational expertise: I specialise in curating dynamic content that captivates, informs and entertains. Whether it’s coordinating headline speakers for COP28 or managing complex content schedules for high-level corporate events, I understand how to build meaningful moments that align with both audience needs and strategic goals. My experience spans from backstage logistics to front-of-house energy and I thrive on collaboration, creativity and crafting experiences that leave a lasting impact.

PROFESSIONAL EXPERIENCE

2023 - current

Marketing and Event Executive,
Multi-Media Event Consulting FZCO
Dubai, UAE
www.multi-media.co.za

  • Project Management from start to finish, ensuring suppliers are briefed and the project is delivered on time

  • Collaborate with creative and production teams to design and execute content-driven event experiences.

  • Assist in stage show calling and live programming delivery to ensure flow, timing and content engagement.

  • Vendor Coordination and negotiation: Liaise with vendors, negotiate contracts and ensure timely deliveries of equipment, catering and event supplies. Conduct quality control checks to ensure vendor compliance with event standards.

  • Business Development & Networking: Build and maintain relationships with clients, industry partners and suppliers, identifying new business opportunities through strategic networking across Dubai's events industry.

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Speaker and Content Manager (freelance)

COP28 Dubai EXPO City
Identity Middle East 
Dubai, UAE
www.cop28.com

  • Managed high-level speaker sessions for UNFCCC-accredited delegates, liaising with global thought leaders to deliver impactful content across multiple stages.

  • Curated and scheduled daily agendas and coordinating session formats across multiple zones.

  • Oversaw BOH and FOH operations related to speaker logistics, ensuring smooth transitions and top-tier delivery.

  • Managed speaker rehearsals, bridging gaps between technical teams and content owners.

ad-hoc freelance with NOC

Digital Marketing QA,
Underground Ecom
(UK Digital Marketing Agency)

www.undergroundecom.com

  • Quality Assurance Testing: Conduct thorough testing and evaluation of digital email marketing via Klaviyo

  • Content Review: Review and proofread various marketing content, such as ad copies, blog posts, social media updates and newsletters for grammar, spelling, accuracy, and adherence to brand guidelines.

Event Manager 
HSE Global Series
Riyadh, Saudi Arabia

ad-hoc freelance with NOC

  • FOH Operations, setting up registration and check in.

  • Facilitating networking meetings between delegates and attendees as well as setting up meeting rooms

  • Administration duties throughout the event

Coordinator,
South African Institute of
Professional Accountants
Johannesburg, South Africa
www.saipa.co.za

2019 - 2023

  • Hosting of Regional and National events: Face-to-Face including all event logistics

  • Hosting of virtual events: GoToWebinar and Zoom

  • Customer service: pre- and post event

  • Marketing assistance: social media, content creation (Meta Bus Suite FB+IG)

  • Video footage and editing

  • Sales & event coordination of the National Annual Expo stands

  • Planning of corporate events

  • Conceptualising to execution

 

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  • Selling of print and online advertising

  • Liaising with art departments: Invoicing and admin

  • Sales & event coordination of the National Annual Expo stands

  • Planning and executing corporate events

2005 - 2007

Advertising Sales and Expo Event Coordinator
Homemakers Media Holdings
Johannesburg, South Africa
www.homemakersonline.co.za

2011 - 2017

2008 - 2010

International Event Manager and
Sales Coordinator 
GDS Group
Bristol, England + Cardiff, Wales
www.gdsgroup.com

  • Organising C-Level events and dealing with decision makers throughout each campaign.

  • Event management within Financial Services, Healthcare, Retail and Telecommunications

  • Event duties included all logistics and liaising with art department

  • Securing venues, A/V, catering, entertainment

  • Liaising with and arranging travel itineraries for delegates

  • Relocated and assisted with the opening of a new office in Kuala Lumpur, Malaysia

  • Weekly and monthly sales targets

  • Deliver value proposition both face-to-face and telephonically

  • Revenue Generated: £280,000

  • Events executed in different industries: Financial Services, Retail, Pharmaceutical and Telecom.

EDUCATION

Copenhagen Business School

currently

Consumer Neuroscience and Neuromarketing

AIFS
American Institute for
Foreign Studies

2004 - 2005

Au Pair in America. Virtual Spanish course for extra credits

High School
Sand du Plessis High, BFN

1999 - 2003

Matriculated with Merit and a distinction

Skills

Creative artwork, Photoshop, iMovie

No need to outsource, I can do it myself.

GoToWebinar | Zoom online

I have a system, it works.

Admin, event planning / management

I have an obsession with neat and tidy Excel columns

Sales and Marketing, customer service

They go hand in hand

A little bit about Tash...

I enjoy traveling abroad and upskilling my social and cultural abilities.

 

I also enjoy listening to criminology and neuroscience-related podcasts - I am fascinated by Huberman Lab and the psychological aspects of the human mind.  I’m always observing those around me. It’s fun, I promise!

 

I was born in Aug '85 and an INFJ personality type, so to recharge after a day filled with lots of interaction, I enjoy my own company & not afraid of the quietness some tend to avoid.

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I previously served on the committee as a director of an NPO, 7 Dams – a conservancy in South Africa, who is actively trying to save the wildlife environment and to prevent construction taking place in one of the few green areas left.

 

I also served as Chair of the Fund Raising Committee for the Sacred Heart Cathedral and St Joseph’s as well as the PPC Committee. In addition, I also facilitated the RCIA annual sessions.

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Travelling and working in the United States, Europe, Middle East, Asia and Africa, I developed self-confidence & initiative. I've gained an understanding and appreciation of different cultures and lifestyles.

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Learning the ins and outs of different industries plus dealing with different decision makers within organisations, has helped me to understand different individual business models.

 

I’ve also been fortunate enough to excel in a career in sales, winning multiple sales awards consecutively within the publishing  + events industry, both nationally and internationally.

 

The most exciting thing I’m doing right now? Studying an online course at Copenhagen Business School; Consumer Neuroscience & Neuromarketing.  Learning how one’s brain is influenced in every day life when it comes to consumer choices, the effects of marketing strategies and how to incorporate that in your business for maximum ROI

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click here to get in touch and check out my YouTube channel for some of the events I've done

I am proud of my work ethic

and would like to share some of the feedback I've received

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